CREATIVE DIRECTION / 01

A little spark. A strong identity.

Three vector-friendly directions explored. One consistent SOLTNOVA.

SOLTNOVA

01 / Everyday Nova

Selected. A dense, confident sans-serif wordmark paired with an eight-point burst. Optimistic without fitness clichés. Cream type on bold flavour colours makes the pack recognisable at a glance.

soltnova°

02 / The Warm Orbit

A lowercase editorial serif, with an open circle symbol. Human and thoughtful; works well for an understated, cream-led pack. Less energetic at shelf distance than the selected direction.

SOLT/NOVA

03 / Forward Everyday

A spaced geometric wordmark with a diagonal slash. Signals momentum and modernity. A modular two-line packaging system; more technical than the warm, food-first direction selected.

The visual system

Warm cream

#F7F3E9 · Room for the product to breathe.

Deep charcoal

#26251F · Confident type, crisp navigation.

Nova orange

#D94A12 · An optimistic master-brand accent.

Typography pairs a tightly set sans-serif with a warm editorial serif for emphasis. Buttons are rectangular, compact and direct. Thin-line icons keep the focus on food. Photography uses close texture, warm light and clear packaging silhouettes. Ochre and berry extend the flavour palette.

Packaging renders and flavour concepts are art direction, not final production packaging.

Open primary SVG logo →